Mobile phone technology Case Study Example | Topics and Well Written Essays - 5250 words

Mobile phone technology - Case Study Example (Language, Learning & Technology, 2002, 6) Furthermore, according to Kodama (2005, 22) 'technological innovation and changes in market structures are extremely swift in high-tech fields such as IT, multimedia, and biotechnology; the question of what sort of strategies or organization corporations should adopt in this rapidly changing environment is a major topic of research and practical study. In particular, for various large, leading-edge businesses like ICT (Information and Communication Technology), recent years have brought increasingly intense pressure to leverage the strategic community (SC) through partnership-based inter-organizational collaboration for the purpose of developing strategic enterprises, expanding the market shares of their products and services, and creating new businesses'. It should be noticed here that the new 3G technology is 'just the latest in a series of developments since the first generation of phones became available in the 1980s, but it is certainly one of the most hyped; With more bandwidth than earlier services, 3G can handle more information, faster, and is thus able to offer its users a richer experience through a plethora of new gadgets and features; Instead of just text-messaging and voice calls, 3G makes it possible to take and receive live video, to watch recorded video and live TV images, and to access the internet, all without wires' (Sheridan, 2003, 28). It is estimated that there are 'about 60 3G networks in 25 countries around the world. In Asia, Europe and the USA, telecommunication companies use WCDMA technology with the support of around 100 terminal designs to operate 3G mobile networks' [5] II. Vodafone - Company Overview Vodafone is the 'largest mobile telecommunications network company in the world, with equity interests in 27 countries and Partner Networks in a further 33 countries. At 30 June 2006, Vodafone had approximately 186.8 million proportionate customers worldwide'[1] Although the company has achieved a high performance the previous years, the amount of money spent in the research sector is really impressive showing that the continuous development and the customer satisfaction are among the priorities of the company. In recent years, one of the most significant developments of the firm has been the introduction and the application of the 3G technology which is based on the use of advanced electronic systems in order to offer very high speeds on the transfer of voice, text and image. III. 3G technology - Description and advantages IIIa. 3G technology and the mobile industry 3G (or 3-G) is 'short for third-generation technology. It is usually used in the context of cell phones; The services associated with 3G provide the ability to transfer both voice data (a telephone call) and non-voice data (such as downloading information, exchanging email, and instant messaging); The first country which introduced 3G on a large commercial scale was Japan. In 2005