NETFLIX Strategic Analysis Research Paper Example | Topics and Well Written Essays - 250 words

NETFLIX Strategic Analysis - Research Paper Example Smart televisions are getting better and every TV will eventually have Wi-Fi and applications, and will eventually be cheaper. Netflix continuously increases its global internet network as a result of the growth in technology. The company is expected that the company will in future offer more movies. It may also react to the expected increase in demand from customers by coming up with its own movie production company in order to have a variety of movies. The company has invested in marketing in order to attract people around the world to try Netflix. The company anticipates to spend approximately $500M in 2014 on marketing and $ 400M on technology development in order to improve its services. Considering these initiative, the company’s position in the next five years will be able to increase its market share because it is expected that the company will dominate the television show streaming and has a strategy of expanding quickly in order to stay profitable at a global basis (Hill, 2012). The company will be able to compete with companies like Google with its